By Lisabet Sarai
Our topic for the coming fortnight is
“Realizing Goals (or not)”. The theme could hardly be more
timely, for me. This past weekend, I realized a goal that had been on
my list for a quite a while. Finally, I self-published a book.
It’s not much of a book, mind you –
just a 5K holiday short story – but I’m still feeling pretty
proud of myself. For years I have been trying to avoid the whole
self-publishing issue. I told myself that I didn’t have the time to
futz around with formatting and cover creation. That I should be
spending my time writing new fiction as opposed to worrying about
mechanics. That I needed a publisher to support me via marketing,
promotions and cross-over from other authors. That nobody would read
my indie books anyway because the whole world knows that
self-published fiction is crap.
Excuses, plain and simple. The main
reason I didn’t self-publish earlier is that I was scared it would
be too much work.
I was wrong. Aside from the inevitable
frustration of trying to beat Microsoft Word into submission,
everything went smoothly. The Smashwords platform turned out to be
amazingly intuitive, with lots of information and guidelines for
newbies. Amazon KDP isn’t nearly as well-designed, but after
getting things set up for Smashwords, the extra effort required to
convert the book for upload to Amazon was almost trivial. The whole
process, for both sites, took about half a day, including creation of
my cover.
Of course there were extenuating
circumstances. I’d already written and edited the story. I’m
confident enough in my technical writing skills that I don’t worry
too much about grammar and spelling issues. I’d previously found a
cover image, too, a single photo that I knew would be easy to convert
to a cover simply by adding the title and author text. (When it comes
to graphic arts, I know my limitations!)
Other factors helped me realize this
goal, too, especially my recent experience publishing through
Excessica. The Excessica co-op is halfway between a traditional
publisher and self-publishing. The author is responsible for her own
editing, formatting and cover. On the other hand, Excessica handles
the format vetting, uploading, distribution and financial
arrangements.
I started working with Excessica when
several of my erotic titles went out of print due to a split with the
previous publisher. Both Bangkok
Noir and Exposure
don’t fit the mold of erotic romance. The first, in particular, is
one of my darker, more extreme works. Excessica seemed like the
perfect venue.
So I’ve done some book formatting in
the past few months, and I’ve made a few simple covers. To go from
there to full self-publishing wasn’t such a major step.
However, more important than these
concrete experiences, I’ve undergone a change of attitude. I’ve
been pretty annoyed over the past year as my erotic romance royalties
have dwindled, to the point where they didn’t even cover my
marketing expenses. Meanwhile, I often find romance conventions a
Procrustean bed; I’m forced to slash, stretch and contort my
initial ideas in order to make them acceptable to the romance
audience (or the publisher’s perception thereof). The process of
editing my most recent romance novel, The
Ingredients of Bliss, was especially painful, as the editor
required me to suppress my heroine’s (admittedly rampant) sexuality
in order to make her more faithful and committed. I did more rewrites
on that book than on anything else I’ve written in my entire
career.
The book was released in September. I
wrote dozens of blog posts. I had articles on national news sites. I
did two blog tours. I gave away gift certificates and even a few free
copies.
A few days ago, I received my royalty
statement for October. Want to know how many copies of The
Ingredients of Bliss I sold?
Zero. Zilch. Nada.
As I’ve joked on the ERWA Writer’s
list, I’m thinking of changing my tag line. My new slogan? “Too
raw for romance, too sweet for smut.”
In any case, I’m ready to try some
new approaches, because I’m not getting the benefits I expect from
working with a traditional publisher.
Does that mean I’m going to
self-publish everything from now on? Probably not. The amount of work
involved in self-editing and self-publishing a novel far exceeds what
I spent on Slush: A
holiday romance. To some extent, this story was a throw-away
effort, an experiment. I’d originally planned to give it away free,
in fact, a kind of gift to my readers. Then I figured, why not give
self-pubbing a go?
I don’t expect to get rich from this.
In fact, the royalty percentages in self-publishing are not much
different from what I get from publishers. (The only way to get 70%
from Amazon is to publish with them exclusively.) I plan to promo
this story like crazy, though, then see if it affects my other sales.
Probably my current feeling of
self-satisfaction is my greatest reward from this endeavor. I managed
to overcome my internal resistance and do it.
The next goal up? Trying to write a
series, something else I’ve deferred for a long time due to
laziness and fear.
Wish me luck!
[I don’t want to turn this post into
promo, but if you’re interested you can see the cover I created for
Slush, and read an excerpt, on
my blog.]