I never was very good at Physics. My undergrad advisor told me 'physics is something you should have had to have known.' Newton told us that a body at rest tends to remain at rest. Newton didn't have to observe the motion of the planets to discover the principal. All he had to do was become an author. Wait, he was, and in fact he sold pretty well. Okay, a fiction author in the 21st century.
Is there anything out there with that requires overcoming more inertia than trying to move a book? Newton provides us with an answer. Newton's formula reduced to algebra is P= M x V, where P is momentum, M is mass of the object and V, its velocity. Once again, employing Spencer's wacky science if we solve for M where V (rate of sales) is nearly zero the equation is M=P/V. Mass approaches infinity when there are no sales (V). The book therefore is too heavy to move. The key is raising sales velocity (V) but we all know that. (And you're wondering why I didn't do to well in Physics?)
I have been in several careers where overcoming inertia is a big struggle. I was miscast as a salesman for many years. In my last sales job I went from zero to over $100,000 in annualized commissions in slightly more than a year's time-during a time when commercial insurance rates were falling and commissions were being cut. (Sound familiar?)
Then there was my foray personal services. I became a handyman for hire. I started with widowed friends of my mother-in-law. I never advertised. All my business came by referral. I have more work now than I want. I am trying to ease my way down to a few hours per week so I'll have more time for writing. It's been a great gig. People don't know how to fix things anymore. As long as I can fix toilets I'll never starve.
Then there was my long time interest in TV/video. I started making little 'how to' videos of fixes I encountered on the job. I used a little video camera and a PC compatible consumer version of a commercial editing suite. Frankly my videos were terrible next to the slick productions done by manufacturers and other HGTV wannabees. The difference was that I showed things as they actually looked in real life because it was real life repairs. With only few tags I put my videos out in the ocean of alternatives. Not much happened at first but several of my videos have crossed the magic 100,000 view threshold. People had to be looking hard to find my stuff. Many have raved in the comments about how helpful my video was to their quest. I even have a motto for DIYers, "If you do it yourself, the tools are free." There was no way to 'monetize' my efforts so I quit producing videos a few years ago.
Thankfully I don't need the revenue from writing. It's an inexpensive, entertaining and engaging past time to take into retirement. I never imagined it would be as difficult to get traction as it has proved to be. I have spent the last year flapping my arms as hard as I can trying to get this thing to lift off. My fifth book will be released later year. Aside from purchases by few friends I have barely registered any sales. Yet I have put far more marketing effort into the venture than anything I have done in my life. There's always another angle that someone is pitching—mostly things that worked ten years ago— but frankly most of our efforts only fall into the field of vision of other writers. And for me, it reduces the creative energy I need to write.
I realize time was a factor in my other 'successes' and in time my efforts may prove successful. On the other hand, guys my age have this nasty habit of waking up in the morning feeling fine and by five o'clock they're on a slab at the funeral home or in a wheel chair with a drool cup at the nursing home. I only have today and I cherish it.
I like the flip side of Newton's observation much better, that bodies in motion tend to stay in motion. Sir Isaac, can you give a bro a little push here?