I was lucky to talk Laura Baumbach into guest hosting this coming Saturday. I'm constantly amazed and inspired by Laura's energy, imagination, intelligence, and instinct for public relations. It's hard work. Many writers would rather skip that part. So even though I chose this topic, I'm going to talk about how you can effortlessly find a huge audience in three easy steps.
#3 It should go without saying, but first, you must write a book. Not just any book. A damn fine book. By that, I don't mean a literary masterpiece, because, frankly, if it weren't for assigned reading, most people won't touch a literary masterpiece. No, what you're aiming for here is a real page-turner, a ripping yarn. You know - something people enjoy reading rather than bracing themselves for like it's a bitter tonic. Think 'Harry Potter.' Of course, the critics are going to crucify you. We all know that the cardinal sin of writers is earning a living from your craft, but the close second is writing a story that people who don't usually read will buy and devour from cover to cover. So you can think of these three steps as the road to eternal artistic damnation. But at least your path there will be paved, maybe even in gold.
#2 Be extraordinarily lucky. I can't emphasize this step enough. If you're not willing to work for your success, you better have lotto winning level luck. Mega-millions lotto winning luck.
#1 Get your book into the hands of one of those readers who turns to strangers and says, "I just read this wonderful book. You should too. Let me write down the title and author's name for you so that you don't forget it." Hand selling, AKA reader recommendations, are the true driver behind sales. Out of the goodness of their hearts, and the desire to share a good experience with others, these people have the ability to push one book among millions into that one in a million category. However, you may need several thousand of those kinds of fans to put you on a best seller list. This is where step #2 comes in handy. You did remember to have extraordinary luck didn't you? *sigh* In that case, maybe you should try your hand at a little PR. Laura, and the rest of the Oh Get a Grip crew, will be along with tips shortly.