Wasn't Anny's post pretty? She's a woman of incredible talent both for her writing and her creativity in crafts. I've seen these hairpiks and the longer, fancier versions. She makes chinka boxes too any fabric, button, and yarn crafts you can come up with. She's just that good.
I'm less creative with the crafts and lean pretty heavily on internet promo. I've been studying Anny and Cindy for a year now, watching how they handle chats and how they interact with their reader audiences. I confess I'm not as adventurous as they are... yet. I'm working on it at a snail's pace. I'm also up against some professional changes in my life and have slowed down my promo until I have it all worked out. My first milestone is to host a chat. I haven't yet and I'd like to.
Promo comes down to one thing: Getting people to recognize your brand. What's a brand? It's how people recognize your work, your name, your image in the general market place. Yes, a simplistic explanation but a valid description. Your brand is everything from your genre to they way your name appears on your blog/website. If your brand is inconsistent, it confuses the reader and takes them longer to remember who you are and what you write.
People require ten mentions before your name is remembered. If you have your name coinciding with an image, it strengthens the recognition factor. For example, Regina's avatar, the sexy little blonde cartoon from Three Wicked Writers she uses or the eyes avatar on my blog. Those are things that even when seen without my name or her name attached, will become recognized for their association.
Do you have a brand? You might without even realizing it. What do people associate with your work? Wicked humor? Damaged alpha werewolves? Klutzy heroines? Do your stories have compatible themes? Do you write in one or more genres? It's all part of how your reader will recognize you. If you haven't thought of it, now is the time.
Another aspect of branding is getting your name out there. It goes without saying that if you don't put your brand out there, no one will ever know your work unless by chance. So get out there. Drum up the sales and extend yourself. It doesn't matter if you chat, do contests, give things away, or flash your pearly whites. Whatever it is you do and makes you comfortable, go for it!